Travel PR courses
PR training for hotels, tour operators, destinations, airlines, travel agents, attractions, PR agencies; these highly interactive and practical courses are available in-house in any location.
Class size 4-12 delegates
Class size 4-12 delegates
Maximising your Travel PR
(one day)
Phil Davies, highly respected travel journalist, brings you an insider's perspective, including:
� Managing media relations
� The role of special events and regular contact
� How to best use your PR agency
� Getting your press release noticed
� Presenting your press release to the press
� Managing media relations
� The role of special events and regular contact
� How to best use your PR agency
� Getting your press release noticed
� Presenting your press release to the press
Planning your PR campaign
(half day)
Led by one of our specialists in travel PR and marketing, this short course explores:
� PR audit
� Objectives and target audience
� Overall strategy
� Tactical tools and techniques
� Evaluation
� PR audit
� Objectives and target audience
� Overall strategy
� Tactical tools and techniques
� Evaluation
PR as part of an integrated marketing plan
(half day)
Led by another of our specialists in travel PR and marketing, this short course looks at:
� Benefits of integrated marketing communications
� Achieving consistency of message
� Techniques for keeping agencies 'on track'
� Benefits of integrated marketing communications
� Achieving consistency of message
� Techniques for keeping agencies 'on track'