Digital marketing courses
for travel
Training for destinations, tour operators, airlines, travel agents, attractions, hotels; these highly interactive and practical courses are available in-house in any location.
Class size 4-12 delegates
Class size 4-12 delegates
Digital marketing tutors
Our digital marketing tutors, Karen Ramirez and Dawn Bee, have a wealth of experience in the online travel world and continually update their knowledge through their everyday cutting edge activities in the sector.
Karen's specialisation is in e-mail marketing while Dawn focuses on the broader online world, including website design and search engines.
Karen's specialisation is in e-mail marketing while Dawn focuses on the broader online world, including website design and search engines.
Running a successful travel website - Masterclass
(one day)
A hands-on session to get your website really working for you. During the day we will look at what you want to achieve with your website and set achievable targets and create an action plan.
You will have the opportunity to discuss the issues and hurdles you face with an expert and a class of other people with similar issues. You will get frank and honest answers to your questions and come away the ability to move forward and achieve your goals.
The session includes a follow up forum where you can discuss how it is going, ask questions and share information with your tutor and other attendees.
We encourage you to bring your real issues to the class and be prepared to discuss them openly, come with a goal and leave with realistic targets and a plan to achieve them. Learn about the pitfalls to avoid and a few shortcuts to faster success.
Content is led largely by delegate requirements and will cover subjects such as:
Optimising for search engines Keyword research Natural search listings Pay Per Click Email marketing Affiliate marketing Social media Blogging Web traffic analysis Website usability Conversion rates
You will have the opportunity to discuss the issues and hurdles you face with an expert and a class of other people with similar issues. You will get frank and honest answers to your questions and come away the ability to move forward and achieve your goals.
The session includes a follow up forum where you can discuss how it is going, ask questions and share information with your tutor and other attendees.
We encourage you to bring your real issues to the class and be prepared to discuss them openly, come with a goal and leave with realistic targets and a plan to achieve them. Learn about the pitfalls to avoid and a few shortcuts to faster success.
Content is led largely by delegate requirements and will cover subjects such as:
E-mail marketing for customer retention and brand building
(one day)
Learn how to build email marketing strategies that really get the most out of every communication. This course will help you to structure campaigns that yield increased interactivity levels and build better proactive and profiled databases.
Course includes:
Content and design structure that works Getting the most out of email broadcast systems and functionality Legislation and best practice guidelines Using campaigns to increase size and profiling of databases Measuring and improving effectiveness
By the end of the day you will be able to put together sophisticated email lifecycle campaigns that will raise perception of your email brand value and produce tangible and measurable results.
Course includes:
By the end of the day you will be able to put together sophisticated email lifecycle campaigns that will raise perception of your email brand value and produce tangible and measurable results.