Case Study - TUI Travel
Thomas Lynch
Product Development Manager,
TUI UK & Ireland
CIM Diploma in Tourism Marketing 2006-2008
Why did you choose to study the CIM Diploma in Tourism Marketing?
I was looking for a challenge and something to complete out of work. I hadn’t studied since I left University and I just wanted to gain some relevant skills to help me progress from my role as a Product Executive.
Was the Capela course what you expected?
At first I was a little overwhelmed, as it had been a while since I’d studied and receiving the books and study guides all seemed a bit much. However as soon as I attended my first workshop everything just fell into place and I couldn’t have enjoyed it more.
What impact has this qualification had on your career or ability to carry out your job?
Whilst gaining the qualification I have managed to work myself up the ladder into my current role. The qualification has given me a lot more confidence as well as helping me make important decisions about the presentation and initial marketing on the web and in the brochure of our products.
Any further comments?
I thoroughly enjoyed completing the course and the quality of the teaching was great. Deborah was a real inspiration, the tutorials just made writing the assignments so easy and her support was invaluable. I liked the fact that the tutorials made you answer the questions yourself rather than being given the answers and gave me the confidence to know that I could do it and I was on the right track, plus it was a great opportunity to meet some really nice people. And of course I was so pleased to come out with 3 As and 1 B.
Product Development Manager,
TUI UK & Ireland
CIM Diploma in Tourism Marketing 2006-2008
Why did you choose to study the CIM Diploma in Tourism Marketing?
I was looking for a challenge and something to complete out of work. I hadn’t studied since I left University and I just wanted to gain some relevant skills to help me progress from my role as a Product Executive.
Was the Capela course what you expected?
At first I was a little overwhelmed, as it had been a while since I’d studied and receiving the books and study guides all seemed a bit much. However as soon as I attended my first workshop everything just fell into place and I couldn’t have enjoyed it more.
What impact has this qualification had on your career or ability to carry out your job?
Whilst gaining the qualification I have managed to work myself up the ladder into my current role. The qualification has given me a lot more confidence as well as helping me make important decisions about the presentation and initial marketing on the web and in the brochure of our products.
Any further comments?
I thoroughly enjoyed completing the course and the quality of the teaching was great. Deborah was a real inspiration, the tutorials just made writing the assignments so easy and her support was invaluable. I liked the fact that the tutorials made you answer the questions yourself rather than being given the answers and gave me the confidence to know that I could do it and I was on the right track, plus it was a great opportunity to meet some really nice people. And of course I was so pleased to come out with 3 As and 1 B.
