CAM Diploma in
Digital Marketing
This CIM-accredited course leads to a professional qualification in digital marketing which is recognised worldwide. CAM is the marketing communications division of CIM.
Who is it for?
This new qualification is designed for current or prospective marketing professionals to gain specialist knowledge and understanding of digital marketing and its place within the marketing discipline.
Capela delivers this qualification only to the tourism and hospitality sector so you can be sure all learning and assignments are placed in the most relevent context.
Assessment
Assessment is through a series of project-based assignments which can be submitted any time of the year but final assessment will usually be in either June and December. There are no exams.
Course Content
Two of the three modules offer a deep insight into all areas of digital marketing planning, strategies and tactics:
• Digital Marketing Planning
• Digital Marketing Essentials
The third module focuses on managing marketing communications and brand support activities:
• Marketing and Consumer Behaviour
For more information on each module select 'Digital modules' from the left hand list.
Course duration
The 3 modules studied through our fully supported blended learning programme of tutorials and home study are usually completed in 12-15 months. If, however, you require a little longer to complete all modules successfully, we will usually support your studies for up to a total of 2 years at no further charge.
Who is it for?
This new qualification is designed for current or prospective marketing professionals to gain specialist knowledge and understanding of digital marketing and its place within the marketing discipline.
Capela delivers this qualification only to the tourism and hospitality sector so you can be sure all learning and assignments are placed in the most relevent context.
Assessment
Assessment is through a series of project-based assignments which can be submitted any time of the year but final assessment will usually be in either June and December. There are no exams.
Course Content
Two of the three modules offer a deep insight into all areas of digital marketing planning, strategies and tactics:
• Digital Marketing Planning
• Digital Marketing Essentials
The third module focuses on managing marketing communications and brand support activities:
• Marketing and Consumer Behaviour
For more information on each module select 'Digital modules' from the left hand list.
Course duration
The 3 modules studied through our fully supported blended learning programme of tutorials and home study are usually completed in 12-15 months. If, however, you require a little longer to complete all modules successfully, we will usually support your studies for up to a total of 2 years at no further charge.